Shared intelligence for Canada’s environment
A strong environmental movement needs effective public engagement to advocate for serious action. Key to this is a steady flow of relevant and rigorous research on the opinions and knowledge of targeted groups of Canadians, and the barriers that may inhibit the engagement of diverse groups on a range of critical issues: air and water quality, toxics, plastics pollution of oceans, loss of biodiversity, climate emergency, etc.
Charities and nonprofits often lack access to the best data and analysis, as governments no longer provide it and private surveys can be expensive, narrowly focused, and difficult to interpret. EcoAnalytics fills this gap: an innovative joint venture of leading charities, non-profit organizations, and university researchers from across Canada, we conduct public opinion research on a wide range of environmental issues. Using both quantitative and qualitative research tools, and allowing collaboration to make the best use of the research data, EcoAnalytics offers analytical briefs, webinars, and communications guidance to its members and subscribers.
Members and Subscribers have access to a diverse pool of research that has surveyed the general population as well as environmental supporters, gaining insights into public concerns and barriers to participation. In the five years since its launch, EcoAnalytics has fielded and reported on nine in-depth national surveys, as well as focus groups, examining a broad range of environmental issues to answer questions about the relationship between knowledge and opinions, experience and attitudes, or perceptions and behaviours.
To reveal the different strands of public opinion, EcoAnalytics data are segmented to by age, gender, and region, ethnicity, language, income, education, for example, revealing the degree to which issues are polarized or and understood through an ideological lens. Recently our research has also begun to examine attitudes related to environmental racism and the inequitable distribution of climate change impacts.
EcoAnalytics climate change research derives from datasets reaching back over a decade. This offers a valuable historical perspective and the ability to understand trends. Recent mixed-mode research -- i.e., repeated focus groups with the same group of participants, coupled with national surveys -- have allowed Members and Subscribers to understand the impact of events such as the COVID pandemic on Canadian attitudes about environmental protection. Learn more about EcoAnalytics research.
Members and Subscribers
EcoAnalytics is a cooperative enterprise supported by its Members and Subscribers, as well Canadian funding partners: The J.W. McConnell Family Foundation, North Family Foundation, Trottier Family Foundation, Echo Foundation, and Sitka Foundation.
Members include the Canadian Parks and Wilderness Society, Conservation Council of New Brunswick, David Suzuki Foundation, Ecojustice, Ecology Action Centre, Environmental Defence, Greenpeace, Nature Canada, Pembina Institute, and West Coast Environmental Law. Subscribers include the Canadian Environmental Law Association, Nature Conservancy of Canada, and WWF-Canada.
|Products & privileges||Subscribers||Members|
|Detailed cross-tabulated results (Excel, PDF)|
|Final analytical reports and research notes (PDF)|
|Advanced webinars analyzing all research results|
|Opportunity for feedback to researchers|
|Use of EcoAnalytics infographics|
|Input on survey questionnaires, focus group scripts, and other research tools|
|Bimonthly EcoA Tips newsletter and Nutshell summaries of research|
|On-demand cross-tabulations and figures|
|Expert support for research translation|
|Decision-making role in shaping research tools and content|
|Chair on the Steering Committee|