About us

Shared intelligence for Canada’s environment

A strong environmental movement needs effective public engagement to advocate for serious action. Key to this is a steady flow of relevant and rigorous research on the opinions and knowledge of targeted groups of Canadians, and the barriers that may inhibit the engagement of diverse groups on a range of critical issues: air and water quality, toxics, plastics pollution of oceans, loss of biodiversity, climate emergency, etc.   

Charities and nonprofits often lack access to the best data and analysis, as governments no longer provide it and private surveys can be expensive, narrowly focused, and difficult to interpret. EcoAnalytics fills this gap: an innovative joint venture of leading charities, non-profit organizations, and university researchers from across Canada, we conduct public opinion research on a wide range of environmental issues. Using both quantitative and qualitative research tools, and allowing collaboration to make the best use of the research data, EcoAnalytics offers analytical briefs, webinars, and communications guidance to its members and subscribers.

Research

This graph shows the distribution of blame across perceived culprits of the climate crisis (population average). Source: Climate of Change 2020

Members and Subscribers have access to a diverse pool of research that has surveyed the general population as well as environmental supporters, gaining insights into public concerns and barriers to participation. In the five years since its launch, EcoAnalytics has fielded and reported on nine in-depth national surveys, as well as focus groups, examining a broad range of environmental issues to answer questions about the relationship between knowledge and opinions, experience and attitudes, or perceptions and behaviours.

To reveal the different strands of public opinion, EcoAnalytics data are segmented to by age, gender, and region, ethnicity, language, income, education, for example, revealing the degree to which issues are polarized or and understood through an ideological lens. Recently our research has also begun to examine attitudes related to environmental racism and the inequitable distribution of climate change impacts.

EcoAnalytics climate change research derives from datasets reaching back over a decade. This offers a valuable historical perspective and the ability to understand trends. Recent mixed-mode research -- i.e., repeated focus groups with the same group of participants, coupled with national surveys -- have allowed Members and Subscribers to understand the impact of events such as the COVID pandemic on Canadian attitudes about environmental protection. Learn more about EcoAnalytics research

Members and Subscribers

EcoAnalytics is a cooperative enterprise supported by its Members and Subscribers, as well  Canadian funding partners: The J.W. McConnell Family Foundation, North Family Foundation, Trottier Family Foundation, Echo Foundation, and Sitka Foundation.

Members include the Canadian Parks and Wilderness Society, Conservation Council of New Brunswick, David Suzuki Foundation, Ecojustice, Ecology Action Centre, Environmental Defence, Greenpeace, Nature Canada, Pembina Institute, and West Coast Environmental Law. Subscribers include the Canadian Environmental Law Association, Nature Conservancy of Canada, and WWF-Canada. 

Products & privileges Subscribers Members
Detailed cross-tabulated results (Excel, PDF)
Final analytical reports and research notes (PDF)
Advanced webinars analyzing all research results
Opportunity for feedback to researchers
Use of EcoAnalytics infographics
Input on survey questionnaires, focus group scripts, and other research tools
Bimonthly EcoA Tips newsletter and Nutshell summaries of research
On-demand cross-tabulations and figures
Expert support for research translation
Decision-making role in shaping research tools and content
Chair on the Steering Committee

Join us as a Member or Subscriber today 

Photo credits:
Andrew Wright ©

Administrative team

James Boothroyd

Project Director

James is co-author of EcoAnalytics, a former journalist and communications consultant with broad experience in Canada’s environmental movement and international public health. As Principal of Boothroyd Communications (2012-) his clients have included many of Canada’s leading environmental groups. He has also served as Director of Communications for the David Suzuki Foundation (2010-2012) and as a writer & researcher for the World Health Organization and Global Fund to Fight AIDS, TB and Malaria (2005-2010). Read more about James

Erick Lachapelle

research partner

Erick is Associate Professor of Political Science, at  the Université de Montréal. As well as teaching environmental politics and research methods at UdM, Erick is the lead researcher for several major international and Canadian public opinion surveys addressing climate, energy and environmental issues. The focus of his research is on public attitudes toward risk and environmental issues, political communication, and the way in which public attitudes influence the development of public policy. Erick’s research has appeared in such journals as Environmental Politics, Climate Policy, Energy Policy, Global Environmental Politics and the Policy Studies Journal Read more about Erick

Louise Comeau

Research Associate

Louise is a researcher and instructor at the University of New Brunswick, and proprietor of Iris Communications, whose work focuses on advancing solutions to climate change. She has a PhD in Environmental Management (UNB, 2014) and master’s in environmental education and communication (Royal Roads University, 2008). Louise’s research covers climate change mitigation and adaptation policy; environmental education and communications; environmental ethics; pro-environmental behaviours; and the sociology of energy, energy literacy and climate change (including gender, health effects, and just transition). As well she has extensive experience in the non-profit sector, is a former Executive Director of the Climate Action Network Canada and has served on federal and provincial climate change related committees and delegations, including the Expert Panel on Climate Change Adaptation and Resiliency. Louise has also been honoured with two Queen’s Jubilee citizenship medals.

Marjolaine Martel-Morin

Research Associate

Marjolaine is a PhD candidate in political science at l'Université de Montréal, and co-author of several EcoAnalytics reports. Her research interests focus on climate change communication and psychology, with a special concern for assessing how distinct audience segments respond to different framing strategies in Canada. As part of this work, she has a keen interest in quantitative analysis and in applying social marketing principles, such as audience segmentation, to climate change communication.

Richard Nadeau

research associate

Richard is Professor of Political Science at the Université de Montréal, where he teaches courses on political behaviour and research methods. His research focuses on political communication and public opinion. A Fulbright Scholar and a former chief advisor to the premier of Quebec, Richard has authored or co-authored over 175 articles in prestigious journals and chapters and books including Unsteady State, Anatomy of a Liberal Victory, Health Care Policy and Opinion in Canada and the United States, and Le comportement électoral des Québécois (Donald Smiley Award 2010). Read more about Richard

Emilia Patiño Anaya

Project Manager

Emilia helps Members and Subscribers translate data and analysis into powerful communications guidance. Half of her time is also devoted to One Earth One Voice, a separate coalition of environmental groups that collaborate in advocacy. Before joining EcoAnalytics in 2020, she worked in youth mental health education and urbanism research. Having grown up in Latin America, Emilia speaks Spanish and Portuguese as well as French and English. She has a BASc in History and Semiotics (University of Toronto) and an MSc in Comparative Politics (London School of Economics and Political Science). 

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